top of page
Instabay (1).png

Instabay online shopping platform 

An infusion app design between Instagram and eBay

This project aims to create user behavior for first-time users. It can help people to understand this app's purpose and the general concept of the app.

PROJECT BRIEF

PROJECT OBJECTIVE

Design a new app from two existing apps, and create a First-time user experience to form user behavior.

TOOLS

Adobe Illustrator, Photoshop, Adobe XD, Adobe premiere.

PROJECT LENGTH

Three weeks

PROJECT TYPE

Individual Project

FINISHED DATE

11/13/2020

Demo Video

INTRODUCTION

Copy of Weidi Qi-Instatbay First Time User Exprience (2)_edited.jpg

Instabay is a social Ecommerce media based on eBay and Instagram. It has both the social ability from Instagram and selling or buying ability from eBay. Users can post their selling items and label the price for friends and relatives to comment and buy. Users' behavior connects their existing social account for adding a friend list, personalize their expecting selling items, and understanding the functions of the main page.

CONCEPT USER PERSONAS

Based on the First Time User For Instabay

BehaviorPersona_edited.jpg

FIRST TIME USER EXPERIENCE PROCESS

The display of step that users will go through

Copy of Weidi Qi-Instatbay First Time Us

MAIN INTERFACE DISPLAY

This is the walkthrough and layout of the interface mockup

Prototype link: https://xd.adobe.com/view/c59b90d1-86b1-4bcf-47e5-9ab406925ac7-b3aa/

Copy of Weidi Qi-Instatbay First Time Us
Copy of Weidi Qi-Instatbay First Time Us
Copy of Weidi Qi-Instatbay First Time Us
Copy of Weidi Qi-Instatbay First Time Us
Copy of Weidi Qi-Instatbay First Time Us
Copy of Weidi Qi-Instatbay First Time Us
Copy of Weidi Qi-Instatbay First Time Us

THE ACTION

Actions to support for first time users of Instabay

  • Login through users’ existing social apps’ accounts to explore their current friend postings.

  • Customized the feeding of selling item for the main page 

  • Explaining the app’s basic functions on the main page.

BEHAVIORS

Behaviors to form for first-time users of Instabay

  • Keep their login through their existing social apps’ account.

  • Continue viewing the interest items’ feed after the first time 

  • Learning the basic concepts of the app’s functions on the main page.

Copy%20of%20Weidi%20Qi-Instatbay%20First

QUALITATIVE TESTING

For measuring the success rates of the FTUE Behaviors

Conducting the test is to find a similar target user to let them try the app prototype. It would use a survey to collect feedback from them and summarize their successful cases in their first-time user experiences.

Copy%2520of%2520Weidi%2520Qi-Instatbay%2520First%2520Time%2520User%2520Exprience%2520(16)_edited_edi
Copy%20of%20Weidi%20Qi-Instatbay%20First%20Time%20User%20Exprience%20(17)_edited.jpg

Link: https://forms.gle/Uu5ttwnG8iU6qWGH8

Copy of Weidi Qi-Instatbay First Time Us
Copy of Weidi Qi-Instatbay First Time Us
Copy of Weidi Qi-Instatbay First Time Us
Copy of Weidi Qi-Instatbay First Time Us
Copy of Weidi Qi-Instatbay First Time Us
Copy of Weidi Qi-Instatbay First Time Us
Copy of Weidi Qi-Instatbay First Time Us
Copy of Weidi Qi-Instatbay First Time Us
Copy of Weidi Qi-Instatbay First Time Us
Copy of Weidi Qi-Instatbay First Time Us
Result Summary

After conducting the survey and collecting the survey results, the behavior and action changing is successful for the user to understand the first-time user experience process. This project's learning is to form a user behavior and create a first-time user experience that is meaningful in understanding the relationship between the user and the interface. It taught me how to let the app communicate to the users and understand its function.

bottom of page